Saturday, 11 September 2010 19:00

How can I set up my own small business website?

Written by  Lou Attia
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Steps to set up your own small business website

 Nowadays no one can deny the sheer power of the Internet.

Ranked as one of the top 10 inventions of ALL TIME and with the computer being number 1 on that list.

 

The reason I bring this up is because I got an email from Anna who is… let’s just say from the older generation. And as we know sometimes the concept of the Internet is a bit overwhelming for them.

So Anna has a catering company and, like any business that wants to keep up with the times, wants to set up a basic website in order to expand the scope of her business, make it easier for her clients, post her menu online etc.

Now, Anna doesn’t even know where to begin and if it will be an expensive venture or not.

So I will offer a basic step by step guide for Anna to build her own catering company website.

 

What You Need to set up a small business Website

 

1) Purchase a Domain Name

-The domain name is the address of your site.·That nobody can replicate.

-So, if your catering company is called Anna Banana Catering. Annabananacatering.com would be an example of your domain name.

- If the name is already taken there are many options

- Domain name registration has become quite cheap nowadays and you should be able to register your name for less than $10.00 per year.



2) Web Host

A website cannot exist without a web host.

This is the company that keeps your files and gives you the location for you to create and save pages to the Internet.

Hosting fees can vary massively depending on the options you'll need.

For most businesses, a mid-level secure site with basic functionality, and a reasonable amount of space will generally cost around $30.00 per month.

 

- Now with these points said and done you can opt to go for a totally FREE site but I honestly don’t recommend it if you have a business and here’s why:

SIDE NOTE

Hello I’m Dr. MacIver NOT McGyver… you watch out. Now I’m gonna tell you about the disadvantages of Free Web Hosts:

1- Limited web page space

2- Can't add interactive features like chat rooms, message boards, games, online ordering etc.

3- Search engines often ignore them·and that’s A HUGE disadvantage!

4- Doesn’t look professional and your visitors and potential clients may doubt your credibility (Not a good thing for a business)

5- You may have banners and pop ads on your homepage and all your pages

6- Instead of www.yourdomain.com you’d have a very Long and hard-to-remember web address like www.freewebsite.yourdomain.com SLASH your name DOT your grandmother’s name DASH your neighbor's shoe size SLASH… you know what? Forget it!

7- No guarantees of site availability and longevity

8- No branded emails addresses like [email protected]

9- Poor help and support options… if any

And finally

10- It may not be free forever – so watch out

 

3) Building and Designing your Website

The cost of the actual design and construction of your site can also vary greatly, from free to thousands of dollars.



But in any case there are two main options



a- Do it yourself – We'll cover that on another show

Some web hosts provide website building tools so you do not need any additional software.· So it's important you find out about this before you sign up with any host.

Or you can use Web Building Software like CoffeeCup & Dreamweaver.

They are popular web editing software programs that people use to create and maintain their sites.



b- Hire someone to do it for you – I think is the right choice for you Anna

 

- I suggest hand off the entire project to a designer.

- You could easily spend anywhere from $1,000 to $10,000 on a basic site.

- Your options are quite numerous, so your needs and budget will determine what's within your reach.

- Site content, which are the actual words on your Web pages, is one element of site building that often gets overlooked.

- But sales copy is essential to success on the Internet if you're a business.

- Again if you can't do it, a professional copywriter will typically charge $25.00 to $35.00 per page for your site.

At the end of the day don’t be afraid to shop around for the best deal before settling on the designer, copywriter, or Web host.

The market is extremely competitive, and you can find great deals if you are patient and do some research.

Last modified on Sunday, 06 March 2011 07:33
Lou Attia

Lou Attia

Multi-talented and multi-faceted!

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